
a very thoughtful book about the role that remembering and forgetting have (supposedly) played throughout human history, and why we are for the first time at a point where remembering, not forgetting, has become the default. the author finds this problematic for two main reasons.
the first has to do with power. despite what is said, information is not power — it’s the ability to control and restrict access to information that is power. Mayer-Schonberger worries about the extent to which we may, whether we know it or not, lose control over pertinent information about ourselves, including more troublesome features like our personal information, as well as our tastes and opinions that outside agents use to great extensive — and unending — dossiers about us. we are not in a great position to control who has that information and what they do with it.
the second has to do with time. Mayer-Schonberger sees forgetting — as frustrating as it may be — as a blessing in disguise in that it lets us freely reconstruct our memories — which are far from perfect — as we progress through our lives, choosing to focus on (and thus retain) certain memories and not others. what happens when we have perfect (not now, but someday soon) recall, through digital technology, of all of our past decisions and events? will we, like the few individuals who do have perfect memories, be frozen in indecision, constantly replaying the past and inept at acting in the present?
the author then takes a look at a number of possible solutions, from digital rights management to information abstinence and other suggestions, but decides that these are not “silver bullets” for confronting the problem that we face today. however, he does not reject these, and in fact he hopes to see many of them in place. his concerns are pragmatic and focused on where we are now, and he does not denigrate other suggestions (many from his peers) in self-promotion.
his ultimate solution is to use meta-data to place expiration dates on information that we store or share with ourselves, in addition to supporting programs in our technology (e.g., storage devices) and online tools (e.g., browsers) that automatically erase information about our searches after a time period — a period we may have some control over. we could thus choose what types of queries we want google or amazon to remember indefinitely, and which ones to forget after some time.
overall, Mayer-Schonberer’s suggestions are very interesting ones, especially since they are rooted in the technology as we have it today, although there would need to be some pressure on companies to implement some of these changes to help people make the transition (he takes humans as they are, with imperfect knowledge and motivations, and that’s another strength of the book). it’s not entirely certain how all of these suggestions would play out — and how inconvenient it would all be.
in the case of putting a shelf-date on personal photos shared online — which is one of the cases he uses to illustrate the extent to which information online can come back to haunt us — it seems difficult to know how you would decide what expiration date to put on something like that. plus, if you consciously put a date on a photo that could get you into some trouble — maybe you should think twice about sharing that photo. indeed, in the case he uses — someone being denied a teaching certificate because of a questionable photo on myspace — a photo like that could be found at any point before the expiration date and the individual could still face unforeseen consequences — after all, that’s the point of the story: it was a seemingly harmless photo that the individual never thought could be used against her.
but again, the strength of the author’s position — and of the book overall — is that he is not out to establish THE plan for confronting these concerns; rather, he works within the existing frameworks to offer a novel solution that could help fill in some of the gaps and — in keeping with the concerns of the book — return to individuals some of that control over information and help shift the balance back to a society in which forgetting — and not remembering — is once again the default (even if just barely).








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